No surprise here: Sony just officially announced the PlayStation Move motion controller at GDC 2010, calling it the "next generation of motion gaming" because it's so precise -- latency is about the same as the DualShock 3. As expected, it uses the PlayStation Eye camera to track the controller, and Sony says it becomes an "extension of your body." The plan is not only to engage casual gamers, but to use the precision of the controller to create "new experiences for core gamers" -- many of the demo videos we saw involved using a controller video in each hand, and there were quote a few demos of action / RPG games. We also saw a demo of Move Party, which uses the camera to do augmented reality gaming and video chat. The demos are pretty impressive -- Sony's not kidding when it says the Move is incredibly precise. There's also going to be a secondary "subcontroller" with an analog stick for shooters -- you can play all the way through SOCOM4 with just the Move and the sub-controller. (Yes, it's just like the Wii Nunchuk, only wireless.)
You'll be able to get Move in three ways: in a bundle with a PS3, standalone, and in a starter kit targeted at "under $100" with the PS Eye, a controller, and a game. That's all the pricing info we have right now, but it certainly sounds aggressive -- Sony says they're treating this like a major console launch, so expect to see this everywhere when it launches around the holidays. Video after the break.