Saturday, June 5, 2010

TV ratings up 17 percent for Game 1

NEW YORK -- The opener of the Celtics-Lakers NBA Finals matched the teams' meeting two years ago for the highest preliminary rating for a Game 1 since 2004.

Los Angeles' 102-89 win Thursday night on ABC earned a 10.4 overnight rating, up 17 percent from the 8.9 for last year's Magic-Lakers series.

Ratings measure the percentage of all homes with televisions tuned into a program. Overnight ratings represent the country's largest markets.

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